E-Commerce Insurance in Wisconsin – WI

If you run an e-commerce business, you should get e-commerce insurance in Wisconsin. e-commerce businesses are increasingly popular these days and account for more than 3.53 trillion US dollars.

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Similar to running any type of business, big or small, you shield your e-commerce business from failure, which is why you should invest in e-commerce business insurance.

E-Commerce Insurance in Wisconsin

Reasons Why Your Online Business Needs Insurance in Wisconsin

There are myriad reasons why your e-commerce business needs insurance including:

Data Breach and Data Security

Online businesses are more inclined to a data breach, which takes place when customer information is compromised.

Even if you’re just launching an e-commerce business, you’re likely to store personal customer information.

And it is not the number of information you collect, losing even one entry could amount to big damages for your company.

A data breach is not prone to your customers but could happen to your employees as well.

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Let’s take a leading company as an example, the corporation leaked employee Social Security data in 2014.

This breach weakened customer trust, which affected the company’s brand reputation and loyalty.

If your e-commerce business is not protected by the latest online security measures, it will hit expensive lawsuits. These lawsuits can make damage reputation-wise, and monetarily.

You will probably not have the funds to settle these lawsuits, which is why you require eCommerce business insurance.

DDoS Attacks

Have you noticed a rise in traffic to your website? Normally, an increase in traffic is a good thing, but sudden traffic could be a reason for concern.

Distributed Denial of Service, short for DDoS attacks are inevitable to e-commerce businesses, because they conduct a business online, and are very low cost to execute.

DDoS attacks can cause a big loss in revenue and have costly effects on your e-commerce business.

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To protect losses from DDoS attacks, you should get e-commerce cyber attack insurance.

Cyberattack insurance is a relatively new type of insurance, but that is becoming popular quickly and for several excellent reasons.

However, getting the best cyber attack insurance can be a bit confusing, because there are many different types to choose from.

Crisis management is the most prevalent type of cyber attack insurance and shields your eCommerce business from losses resulting from DDoS attacks.

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Product Liability Issues

Even you only sell digital goods, it can cause damage to your consumers. Some good examples of product errors are big companies.

Due to product damage, these companies gave millions of dollars in lawsuits, which were covered with some type of e-commerce insurance.

You may think your goods are extremely safe but have no knowledge about the damage they can cause to others. Here you can find more information about e-commerce companies in Wisconsin.


The damage of fraud for e-commerce businesses is a lot today than it used to be a few years ago. There are several types of e-commerce fraud including card testing fraud, friendly fraud, account takeover fraud, and much more.

If you operate an e-commerce store, you not only have to protect your customers from fraud, but you also have to protect your business from getting scammed.

Preventing fraud is tricky, given that many times you have no control over how and when it takes place.

When searching for the best e-commerce insurance in Wisconsin, it is important to choose a company that offers protection against fraud.

Different Types of e-commerce Insurance Coverage in Wisconsin

When selecting the best e-commerce insurance company in Wisconsin, you first have to choose the type of coverage you want to protect your business from damage.

There are many different types of e-commerce insurance contracts to choose from, most commonly:

General Liability Insurance

The is perhaps the common type of eCommerce insurance coverage available for your e-commerce insurance company in Wisconsin.

Whether you pursue your online company from your house or brick-and-mortar space, you must get general liability insurance, and here’s why!

With regards to injury, like an e-commerce business owner, it is a good idea to check out e-commerce life insurance plans to safeguard your family.

General liability insurance protects your e-commerce business from third-party bodily injury and property damage claims.

So, if anyone comes to your office, and experiences an injury, then the legal obligations, and potential expenses will be paid for by your e-commerce insurance company in Wisconsin.

It is important not to mix up e-commerce general liability insurance with your homeowners’ insurance policy.

While myriad homeowners’ insurance contracts may cover your residence physical items, they will not shield you from any fraud costs pertaining to your e-commerce business.

This is why you need a new e-commerce insurance policy.

Commercial Crimes Insurance

Commercial crimes insurance may be a bit complicated, but to tell you briefly shields your e-commerce business from damage generally from crimes committed by your workers or third parties.

These crimes can include robberies, fraudulent transactions, and embezzlement related to your e-commerce business.

Technology Errors & Omissions Insurance

Another category of e-commerce insurance to safeguard your business insurance is technology errors and omissions insurance.

This category of insurance combines several different types of insurances including product liability and cyber insurance.

When you buy technology errors and omissions insurance, you protect your e-commerce business from product failure that causes threats to your customer.

How to Choose an E-Commerce Insurance Company in WI?

There are myriad factors to think about when buying the best e-commerce insurance company in Wisconsin.

Company Reputation

The e-commerce insurance company you select should have a superior reputation.

When you’re shopping for the best e-commerce insurance company in Wisconsin, you need to stay away from cheap e-commerce insurance companies in Wisconsin, because these will not provide the correct coverage you need.

It is also very necessary to prioritize the coverage over the costs as this may amount to big financial damage.

Read Your e-commerce Business Insurance Policy

When you do select an e-commerce business insurance policy, it is important that you peruse the policy including the fine print for any errors.

If you don’t get any terms in the policy, then it’s best to seek clarification from your insurance broker before accepting the policy. If you do not do this, then you may have problems when you file a claim.

Consider the Deductible

Most e-commerce business insurance companies in WI charge deductible. This is an amount you will have to give in the event you file a claim.

A high deductible may not be cost-efficient for your business, hence it is a smart idea to try and negotiate with your insurance provider about bringing down the deductible.

Final Thoughts

Investing in the best e-commerce insurance policy is a great choice for your online business. There are many insurance providers to choose from when shopping for the best insurance provider including cost, reputation, and the coverage amount.

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