Free Local Market Research Tool
What is the purpose of local marketing research tools?
Understanding the local competition:
- Define the local market: First, businesses need to figure out where their local market is, what kind of customers are in it, and who their competitors are.
- Find local competitors: Businesses can find out who their local competitors are by using the local market definition. This can be done by doing research online, looking at local phone books, or going to stores in the area.
- Analyze the products and services of your competitors. Once you know who your local competitors are, you can look at their products and services. This can include looking at the quality, features, and pricing of their products or services.
- Study the marketing plans of your competitors. Businesses should also look at the marketing plans of their competitors, such as their advertising campaigns, social media presence, and promotions.
- Research the customers of competitors: Lastly, businesses should look into the customers of their competitors. This can include understanding their customer demographics, buying habits, and customer service offerings.
A local market research tool can help businesses with each of these steps by giving them data and information about their local competitors. For example, a tool may provide information on local competitors’ products and services, pricing, and marketing strategies. It can also give businesses information about the local market and help them find growth opportunities.
Finding local trends:
Businesses can use local market research tools to find out about local tastes and trends, which may be different from national or global trends. Businesses can change their marketing plans and products to better meet local needs when they know about these trends.
By looking at the data from Google Trends, businesses can find local trends and preferences that may be different from national or global trends. This information can be used to change marketing plans and products to better meet the needs of a specific area.
Follow these steps to use Google Trends to find trends in your area:
- Go to Google Trends. First, go to https://trends.google.com/ to get to Google Trends.
- Choose a location by clicking on “Location” in the top left corner and then choosing the country and region you want to look at. You can also choose a city or metropolitan area.
- Enter a search term. In the search bar at the top of the page, type in a search term that is relevant to your business or industry. For example, if you own a restaurant, you might want to search for “local food trends” or “popular cuisine in [city/region].”
- Filter by time and category: Use the filters on the left side of the page to narrow your search results by time period and category. You can choose a specific time range, like the last year or the last five years, and a category, like “Food & Drink” or “Business & Industrial.”
- Analyze the results. The results page will show you a graph of how popular the search term has been over time, as well as related queries, topics, and regions. You can also look at interest by subregion to see where your search term is getting the most attention.
Ideas for local hashtags:
Local hashtags can be a great way to get the word out about local businesses on social media. They can help in the following ways:
Businesses can make themselves more visible on social media sites like Instagram and Twitter by using local hashtags. When people look for local hashtags, they are more likely to find posts and other content about local businesses.
Reach a targeted audience: Businesses can use local hashtags to reach a more interested audience in their products or services. This can be very helpful for small businesses that depend on customers in their area.
Build community: Local hashtags can help businesses connect with the people in their area and give their brand a sense of community. Businesses can get to know local customers by using local hashtags and talking to the people who use them.
Businesses can promote local events like grand openings, sales, and community events by using local hashtags. This can help get people excited about the event and bring more people to it.
Use user-generated content. Businesses can use user-generated content to promote their brand by asking customers to use local hashtags when they post about their products or services. This can help the business gain social proof and credibility.
Overall, using local hashtags to promote a business locally on social media can be a cheap way to do so. By using them in a strategic way, businesses can get more attention, reach a specific audience, and connect with their local community.
In short, a local market research tool helps businesses understand their local market, find local trends and preferences, and make well-informed business decisions that can make them more competitive and profitable.